The 18th CPC National Congress officially established the goal of lifting all people out of poverty before 2020, and set October 17 as "National Poverty Alleviation Day". On October 17, 2019, the 21st Century Business Herald published a "National Poverty Alleviation Day" special issue, reported the "double-hundred" targeted poverty alleviation efforts of Shanghai State-Owned Assets Management Co., Ltd. (SSAM) and its achievements in visiting cultural heritage sites with a full page, and released its first public service promotion video on 21jingji App. After being reported, SSAM's creative poverty alleviation project-"Beauty of Cultural Heritage" received a wide response from the society, and the report was republished by Netease and other media platforms. Yao Xin, an intangible cultural heritage successor known as the last silversmith, attracted wide attention. Many people visited him and wanted to be his apprentices. Publicity achieved substantial effects.

Since 2018, under the unified arrangement and specific guidance of the Shanghai Municipal State-owned Assets Supervision and Administration Commission, SSAM has carried out "double-hundred" village-enterprise targeted poverty alleviation action to boost the national strategy. On the basis of visits and surveys, with the spirit of "Boundless Vision, Smart Management", SSAM has exerted its professional advantage in industrial exploration and cultivation, explored the inheritance of intangible cultural heritage, discovered the beauty of intangible cultural heritage, promoted the rejuvenation of cultural heritage sites, proposed the innovative model of "poverty alleviation + intangible cultural heritage" for culture-based poverty alleviation, and achieved phased results in targeted poverty alleviation. In the future, SSAM will continue to advance "Beauty of Cultural Heritage" and integrate poverty alleviation with enlightenment, in an effort to become a practitioner of "cultural confidence" and an important force of poverty alleviation.