On February 9, the official WeChat account (SHANGHAI_SIG) of Shanghai International Group (SIG) was launched.

As important part of brand and corporate culture building, official WeChat account is a major move to further enhance promotion through new media communication.

To give full play to the strong interactivity and rich expressive forms of WeChat, through the early survey, discussion and consultation, the Administration Department of SIG fixed the functional orientation and structure of its official WeChat account, the content of the first issue, the standard of information release and other items, to make account establishment and operation more standardized, comprehensive and professional.

As SIG's official mobile information release channel, the newly launched WeChat account includes three parts: "Micro Show", "Micro Publication" and "I❤SIG" with the functions of image promotion, information release and activitiesrespectively. With a design style of conciseness, steadiness and brightness, in expressive forms such as image-text, animation and video, the account will be uniform in structure, function and style.